Your privacy matters to us. This Privacy Policy explains in plain terms what personal data ak44 collects from Malaysian players, why we collect it, how we use and protect it, and what rights you have over your information.
ak44 does not sell, rent, or trade your personal information to third-party marketers or data brokers under any circumstance.
All personal data transmitted to and from ak44 is protected by 256-bit TLS/SSL encryption. Sensitive stored data is encrypted at rest using industry-standard protocols.
You have the right to access, correct, export, and request deletion of your personal data at any time by contacting our Data Support team.
We collect only the personal data that is strictly necessary for account operation, KYC compliance, payment processing, and platform security. Nothing more.
Personal data is retained only for as long as necessary to fulfil its collection purpose, or as required by applicable law and our international licensing obligations.
In the unlikely event of a data breach that affects your personal information, ak44 will notify affected players promptly in accordance with our obligations under applicable data protection standards.
This Privacy Policy ("Policy") is issued by ak44 ("ak44", "we", "our", "us"), the operator of the online gaming and sports betting platform accessible at ak44.casa. It describes how ak44 collects, processes, stores, shares, and protects the personal data of all users ("Player", "User", "you") who access or interact with our Platform, including players located across Malaysia — from Kuala Lumpur and Petaling Jaya to Penang, Johor Bahru, Shah Alam, and Bangsar.
By registering an Account, making a deposit, placing a wager, or otherwise using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. If you do not accept the terms of this Policy, you must discontinue use of the Platform.
This Policy should be read in conjunction with our Terms & Conditions, which govern the overall relationship between you and ak44.
Malaysian Players: ak44 operates under an international gaming license. While we apply data protection standards aligned with internationally recognised frameworks (including GDPR principles), Malaysian players are encouraged to be aware that Malaysia's Personal Data Protection Act 2010 (PDPA) may also be relevant to the handling of your personal information. ak44 is committed to handling all player data with care, transparency, and integrity.
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
ak44 collects personal data through several channels. The categories of data we collect and the circumstances under which they are obtained are set out below.
ak44 processes personal data only where a valid legal basis exists for doing so. The legal bases we rely upon are as follows:
ak44 uses the personal data we collect for the following specific purposes:
ak44 does not sell, rent, or trade your personal data to any third party for commercial purposes. We share personal data only in the limited circumstances described below, and only to the extent strictly necessary for the purpose in question.
We engage carefully vetted third-party service providers to assist in delivering the Platform's services. These providers act as Data Processors under contractual arrangements that restrict their use of your data to the specific services they perform for ak44. Categories of service providers include:
ak44 may disclose personal data to competent authorities, law enforcement agencies, or regulatory bodies where required to do so by applicable law, court order, or our licensing obligations — including obligations under international AML and counter-terrorism financing frameworks. Such disclosures are made in good faith and only to the extent required.
In the event of a merger, acquisition, restructuring, or sale of all or substantially all of ak44's assets, personal data held by ak44 may be transferred to the acquiring entity as part of that transaction. Players will be notified of any such transfer and any resulting material change to this Privacy Policy with reasonable advance notice.
We do not share your data with advertising networks, social media platforms, or third-party marketers. Your data is used only to deliver and improve the ak44 platform and to meet our compliance obligations.
ak44 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or for the duration required by applicable law and our licensing obligations. The following table summarises our standard data retention periods:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Licensing & AML obligation |
| KYC / identity documents | Duration of account + 5 years post-closure | Regulatory / AML obligation |
| Transaction records (deposits, withdrawals, bets) | 7 years from transaction date | Financial records obligation |
| Customer support communications | 3 years from last interaction | Legitimate interest / dispute resolution |
| Cookies & usage analytics data | Up to 13 months from collection | Legitimate interest |
| Self-exclusion records | Minimum duration of exclusion + 5 years | Responsible gambling obligation |
| Marketing preferences (opt-in/opt-out) | Until consent withdrawn + 1 year | Consent |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be linked to any individual. Where anonymisation is not practicable, data is securely destroyed.
ak44 implements a comprehensive set of technical, administrative, and physical security measures to protect personal data against unauthorised access, disclosure, alteration, loss, or destruction. Key security measures include:
Your Responsibility: You are responsible for maintaining the confidentiality of your login credentials. You should never share your password, one-time password (OTP), or two-factor authentication codes with anyone — including individuals claiming to be ak44 staff. ak44 will never ask for your password.
ak44 uses cookies and similar tracking technologies to support Platform functionality, enhance user experience, and gather aggregated analytics data. A cookie is a small text file placed on your device when you visit the Platform. Cookies do not contain executable code and cannot transmit viruses.
You may control non-essential cookies through your browser settings. Most browsers allow you to view, disable, or delete cookies at any time. Please note that disabling certain cookies may affect the functionality of the Platform — for example, you may need to re-authenticate more frequently if session cookies are blocked.
ak44 does not use third-party advertising or tracking cookies that share your behavioural data with external advertising networks.
As an internationally licensed online gaming platform, ak44 may process and store personal data on servers located outside of Malaysia. Where personal data is transferred to jurisdictions outside the country in which it was collected, ak44 ensures that appropriate safeguards are in place to protect the data to a standard equivalent to or exceeding those applicable in Malaysia.
Safeguards for international transfers may include: contractual data processing agreements incorporating standard data protection clauses; adequacy assessments of the recipient jurisdiction's data protection framework; and technical measures ensuring equivalent security during and after the transfer.
By using the Platform, Malaysian players consent to the transfer of their personal data to servers and processors located in other jurisdictions as described in this Policy, subject to the safeguards outlined above.
Subject to applicable law and our legitimate obligations as a licensed gaming operator, you have the following rights in relation to your personal data held by ak44. You may exercise any of these rights by contacting our Data Support team as described in Section 14.
Request a copy of all personal data ak44 holds about you and information on how it is being used.
Request correction of any inaccurate or incomplete personal data held in your Account.
Request deletion of your personal data where it is no longer necessary, subject to our legal retention obligations.
Request that we limit processing of your data in certain circumstances, such as where you contest its accuracy.
Receive a structured, machine-readable copy of personal data you have provided to ak44.
Object to processing based on legitimate interests, including profiling for marketing personalisation.
Withdraw consent for any processing based on consent (e.g., marketing emails) at any time without penalty.
Lodge a complaint with the relevant data protection authority if you believe your rights have been violated.
Please note that certain rights may be limited where compliance with a legal obligation requires retention of data, or where exercising the right would prejudice the rights of others or prevent ak44 from fulfilling its regulatory obligations (e.g., AML record-keeping requirements). We will always explain the reason for any such limitation.
The ak44 Platform is strictly intended for individuals aged 21 years and above. We do not knowingly collect or process personal data relating to minors under the age of 21. All accounts are subject to mandatory KYC age verification prior to any real-money play or withdrawal activity being permitted.
If ak44 becomes aware that personal data has been collected from an individual under the age of 21 — whether through misrepresentation during registration or otherwise — we will immediately suspend the relevant Account, delete the associated personal data (to the extent permitted by our regulatory obligations), and return any deposited funds to the payment method used.
If you are a parent or guardian and believe that a minor under your care has registered on the Platform, please contact our Customer Support team immediately via live chat or email so that we can take appropriate action.
ak44 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or Platform services. Material changes to this Policy will be communicated to registered Players via email notification to the address on file, or via a prominent notice on the Platform, at least fourteen (14) days prior to the changes taking effect — except where urgent changes are required for security or regulatory reasons.
The effective date at the top of this Policy indicates when the current version was last reviewed and approved. Your continued use of the Platform following the effective date of any updated Policy constitutes your acceptance of the revised terms. If you do not accept the amended Policy, you must cease using the Platform and request Account closure before the effective date.
We recommend bookmarking this page and reviewing it periodically to stay informed of how ak44 handles your personal data.
If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data ak44 holds about you, please contact our Data Support team using the channels below. We are committed to responding to all data-related enquiries within a reasonable timeframe — typically within 5 business days for standard requests, and within 30 days for formal subject access requests.
When submitting a formal data request (such as a Subject Access Request or deletion request), please include your full registered name, Account username, and the email address associated with your Account so that we can verify your identity before processing the request. This verification step is necessary to protect against unauthorised data disclosure.
For Responsible Gambling support: Data related to self-exclusion, deposit limits, and responsible gaming tools is handled with the highest priority. Please visit our Responsible Gambling page or contact Customer Support directly to activate any responsible gaming tool — these requests take effect immediately upon verification.
Our support team is available 24/7 to answer any privacy or data-related questions. You can also review our full Terms & Conditions or visit our FAQ.